#SayItWithPepsi

In summer 2016, Pepsi launched its biggest fully integrated marketing campaign in a decade. #SayItWithPepsi featured Pepsi Emojis (PepsiMojis) in over 600 pieces of compelling creative throughout 100 global markets. From exclusive retail programs to hyperlocalized advertising and partnerships, Pepsimojis were able to connect with the audience in a unique way resulting in double digit growth and unprecedented sales of single serve Pepsi bottles.

Awards: Gold Effie in the Omni-Channel Shopper Experience, Silver Effie in the Multi-Retailer Program. Silver Addy for My Pepsi. My Emoji. Website based App. Bronze Addy for Sales Promotion.